OpenBet and OPAP Extend Its Greek Deal to Conquer the Retail Market

OpenBet, one of the most famous content, platform, and service providers in the whole sports betting industry, extended a successful partnership with OPAP. 

Strengthening a position in a Greek market:

OPAP is among the leaders in the Greek market when it comes to the betting markets and odds, providing its customers with fantastic new features and functionalities in the retail sector.

The companies joined forces once again in the long-term, collaborating to offer the Greek players an even better retail sports betting experience and provide them with the newest technologies in the department.

This extended deal will allow OPAP to incorporate the fantastic technology platform created by OpenBet, as well as the company’s unique products.

The players will be able to find a range of OpenBet’s products, including a full suite of premium betting technology and trading content, across more than 3.000 stores operated by OPAP in the whole of Greece, as well as about 20.000 terminals in the country.

OPAP was founded in 1958. It is one of the members of the renowned Allwyn Group, and currently, it is the leading gaming operator in the country, with a great fan base and partner network on the global level as well. The company’s main focus is developing a fantastic retail betting offering and giving its partners and customers various options for great entertainment and world-class player experience.

Various benefits for customers:

Thanks to the partnership with OpenBet, OPAP will have a chance to offer its customers a range of new features. The back-end support OpenBet will provide includes various software updates, as well as multipricing, which will allow OPAP’s customers to try a range of different odds and betting markets in both online and offline departments.

The retail expansion is a significant step for OPAP, which follows the release of its new online sportsbook, also created in collaboration with OpenBet.

Jan Karas, CEO of OPAP, commented: “The launch of a new betting platform across a retail estate of more than 3,000 stores was a major undertaking, which was completed successfully thanks to close collaboration between the OPAP and OpenBet teams. We firmly believe that the new retail betting platform will enable us to further enhance customers’ entertainment experience at OPAP stores.”

Jordan Levin, Group CEO of OpenBet, added: “We’re proud to have facilitated the next generation of OPAP’s retail betting offering, particularly so soon after the success of our online launch together. This is a significant milestone for both companies and strengthens our own position as a trusted provider to lotteries worldwide.”